The industry is booming and has been for many years, with the pandemic forcing many consumers to buy online and once they realised the many benefits, have remained as regular online shoppers. Even though the demand is huge, setting up a shopping cart website doesn’t automatically lead to success, and with that in mind, we offer some invaluable information to help you set up an e-store that surprises even you!
- Know the competition – This is an absolute must – how can you provide more if you don’t what the competition are offering? They are probably using search engine optimisation specialists to boost their Google search ranking, so you need to follow suit if you want organic traffic from Google. Check out their websites and social media pages and you might learn something.
- Ongoing SEO – There’s no shortcut to page 1 of Google search results (there is actually with Google Ads) and if you want to retain that page 1 ranking, SEO must be constant. The smart entrepreneur knows this and will always find a way to pay for SEO; other campaigns can be one off, but not SEO.
- Nail logistics – If you want to enjoy steady growth, you need to connect with a leading Australian 3PL company. Once you start getting a high volume of orders, logistics can become a nightmare and everyone wants same-day delivery! A leading Sydney-based 3rd party logistics company have your back at all times – deliver your products and packaging and email orders for the ultimate logistics solution.
- Push social media – Facebook marketing is a fantastic tool for small businesses and with a dedicated Facebook marketing team, there’s no limit to what you can achieve. Such a team would take control of your Facebook account and over a period of weeks, your following will grow.
- Pay per click advertising – Google is the top platform for pay per click ads and with a talented team of PPC marketing specialists, success is virtually assured. Place your ads right next to the top search results and see your traffic soar!
The first thing to do is write a business plan and if that looks promising, crunch the numbers and take the first steps to a sustainable business.
Be customer focused and you can’t really go wrong.
